Tuesday, April 10, 2018
In India, there is a lot of tolerance, says Ruth Ganesh
The Elephant Parade, with a 24-city run around the world, stopped in Mumbai in March to raise funds for conservation of wild elephant corridors and habitat in the country. Organised by Elephant Family, a UK-based non-government organisation that raises funds for the conservation of the Asian elephant, the Elephant Parade India has engaged leading Indian artists, fashion designers, design institutes, tribal painters and celebrities to create 101 unique sculptures. These were auctioned to raise money for conserving 101 elephant corridors in the country. As of March 22, more than half of the sculptures had been sold, earning the project ₹4.2 crore (including donations).
Ruth Ganesh, trustee of Elephant Family, spoke to Forbes India about the organisation’s work, and how India has the capability of coming up with unique solutions.
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